FaceVue: A Review For Dynamic Advertising And Cost Management System

Abstract

FaceVue is an innovative project aimed at
revolutionizing traditional advertising methods by introducing a
real-time face analytics system for dynamic cost management.
Traditional billboard and hoarding advertisements are replaced
with a digitalized system that not only offers cost efficiency but
also enhances marketing effectiveness through targeted audience
engagement.FaceVue analyses audience demographics in
real-time, including age, gender identification and number of
faces. Then we curate advertisements perfectly suited to each
viewer, ensuring maximum engagement and relevance. The
system employs the face detection and recognition module to
gauge audience engagement, providing insights into the number
of viewers for each advertisement displayed. The cost of
advertising is directly linked to this analytics of advertisement
viewership, offering a transparent and fair pricing model for
clients making it fair and accessible for business of all shapes and
sizes.
FaceVue targets small businesses and startups, providing an
economical and efficient platform for advertising. This
democratizes marketing opportunities, allowing businesses with
limited resources to compete effectively in the market. Future
enhancements include improving the efficiency of the system
through the automation of uploading advertisement videos,
empowering clients to directly upload their advertisement
content. Additionally, automation of payment invoice processes
will streamline financial transactions, enhancing overall user
experience and operational efficiency.